Facebook takes on YouTube's video dominance
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
View ArticleFacebook Connected Campaign of the month: Sky Share
The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.
View ArticleFacebook begins testing automatic video ads in News Feed
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
View ArticleWill Facebook's auto-play videos appeal to brands?
Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.
View ArticleMedium of the Year 2014: Facebook
After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.
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